Black Friday 2020: What are the best deals to buy now, and when do the rest of the UK sales start?


Coronavirus has managed to wreak havoc on just about every other event planned for 2020 - including Black Friday 2020. Or at least, the Black Friday 2020 sales as we knew it.

Now, due to Lockdown 2.0, the Black Friday event will, for the first time, be held entirely online. We predict many online retailers will take this opportunity to boost sales before the end of the year. In this competitive retail landscape, we might see some of the biggest discounts ever – and many already have a jump-start on the sales.

So far, stores are offering big discounts on TVs, tech, beauty, smart devices, and more, meaning those looking to get their Christmas shopping done early are spoilt for choice.

We have prepared the following guide to help you find the best Black Friday deals this year, including the best offers currently on sale:

When is Black Friday 2020 in the UK?

Technically, Black Friday 2020 should start on November 27, but many retailers launch early deals in an attempt to entice more customers.

This year, Cyber Monday will take place on November 30, though we don't expect there to be a massive difference in sale prices or products offered over the weekend. Cyber Monday started in 2005, when an American trade association noticed a spike in online sales the Monday after Thanksgiving, but the world's shift towards digital-first purchasing has made Cyber Monday less relevant.

You'll find that the best online deals are announced from Black Friday through to Cyber Monday, with a few 'Lightning Deals' released throughout.

Where can I find the best Black Friday deals?

It's no surprise that Amazon leads the pack, as it is not only responsible for bringing Black Friday to the UK, but offers the widest range of deals in the widest range of categories - including TVs, tech, mobile phones, appliances, laptops, tablets, consoles, smart devices and more. 

Amazon has said it will not undercut its annual Prime Day deals with Black Friday prices this year, meaning if you're interested in deals on Kindles, Echos, and other Amazon-branded devices you may want to start shopping now.

Both John Lewis and Currys PC World are also considered hot spots for Black Friday deals, and tend to launch a few big bargains before the day itself. Both stores also price-match many of their competitors' best deals, making Currys an easy one-stop-shop for tech and John Lewis a worthwhile destination for high-end lifestyle products.

Argos also gets in on early deals with big discounts. The store is a go-to for smart tech, video gaming and consoles, which can tick quite a few categories off the average Christmas shopping list, too.

For beauty products, Boots is a brilliant store to keep bookmarked, as are cross-category retailers such as Very and AO. They work hard to beat Amazon's prices every year - particularly for home appliances. 

Read more: Best broadband deals for 2020

How can I find the best deals this week?

The Telegraph will be updating our Black Friday channel with offers as soon as they're made available, so it's worth bookmarking our pages now. 

Don't forget to sign up to email updates from retailers, download their apps, and follow them on social media. That way, you'll get notifications in real-time. 

Do your research in advance and bookmark the products at the top of your wish list – you'll create a shortcut to seeing the discounts as soon as the sales roll in.

If you sign up for Amazon Prime, Amazon will give you exclusive discounts as well as early access to 'lightning deals' (the ones that usually sell out within minutes) 30 minutes before the rest of the internet. That extra time sometimes proves crucial on popular Black Friday deals.

Best Black Friday deals available now

1. All-new Echo Dot Smart Speaker with clock and Alexa

Was £59.99, now £38.99


Amazon's all-new Echo Dot - which comes with Alexa and an alarm clock - is the company's most popular smart speaker to date. As with all Echo models, you can ask Alexa (the virtual assistance) to play music, read you the news, control smart home devices, call others, and answer your each and every question as soon as it pops into your head. 

Buy now

2. Oral B iO8™ Electric Toothbrush Black Onyx with Limited Edition Travel Case

Was £450, now £180


Oral-B has called this toothbrush its 'best ever clean', thanks to its magnetic iO technology, which clean teeth gently but effectively. On top of that, the toothbrush's display signals vital information including brushing mode (Daily Clean, Sensitive, Gum Care, Intense Clean, Whitening, Super Sensitive) and replacement head reminders. 

Buy now

3. Ray-Ban Aviator Sunglasses

Was £129, now £90.30


Adopt Tom Cruise's iconic Top Gun look with this pair of signature Ray-Ban Aviator sunglasses, now at a great discount in the early Black Friday sales. There is a choice of this iconic grey/gold combination, or the slightly more modern blue/gold tint available in the deal.

Buy now

4. Samsung QE49Q85TATXXU 49" Smart 4K Ultra HD HDR QLED TV

Was £1,299, now £899


This 49-inch smart TV from Samsung boasts unbelievable picture quality for the price, as well as intelligent upscaling with Quantum Processor 4K, delivering all your favourite streaming service shows in the highest quality. You can even connect it to your voice-controlled Alexa or Google Assistant devices to change the channel without ever reaching for the remote again. 

Buy now

5. Michael Kors Twilight Shimmer Eau de Parfum

Was £63, now £29.95 (plus an extra 25% off with the code ESCENTUAL25)



The Michael Kors Twilight Shimmer Eau de Parfum Spray is a true delight, packed with vanilla, plum and mandarin top notes, with a blend of Oud Laos Firbest and praline underneath. The finish is a tad oriental, yet sweet, and dries down beautifully. As a bonus, Escentual is offering 25% off the RRP on all products with the code above, so it's a great opportunity to stock up on Winter beauty essentials.

Buy now

6. Shark Cordless Stick Vacuum Cleaner [IZ201UK] Anti Hair Wrap

Was £349.99, now £199


Now we're spending more and more time at home, our floors and carpets are becoming dirtier than ever before - or, at least, we're noticing it more than before. The good news? You can save £150 on this brilliant cordless vaccum cleaner from Shark today - a bargain, considering its Anti Hair Wrap Technology actively removes hair from the brush-roll as it cleans.

Buy now

7. Yankee Candle Scented Candles

Was £23.99, now £18.86


Some of the very best scents from Yankee Candle's range of 150-hour-burning candles are available on Black Friday deal today, including some of its very best holiday fragrances. Our favourite is Red Apple Wreath, boasting a warm blend of sweet apples, cinnamon, walnuts and maple.

Buy now

8. BaByliss Curl Secret

Was £119.99, now £58


This cult hair curler takes all the hard work out of styling your hair, with Auto Curl technology that requires you to do next to nothing as each section of hair is curled in a heated chamber. There are quite a few hair straighteners in Boots' Black Friday 2020 deals, too, including the Remington Air Plates Straighteners, down from £79.99 to £34.99.

Buy now

9. iPhone 11 256GB - Black

Was £969, now £749


The last-gen (but still brilliant) iPhone 11 has been reduced by over £200 at JD Williams. With a fantastic dual‑camera system, all‑day battery life and super high-quality Liquid Retina display, it has something for everyone, too. 

Buy now

source: Black Friday 2020

news code: 632263
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